Category Archives: books
- data smog
An older book from 2007 worth reading: Data Smog: Surviving the Information Glut by David Shenk, which discusses information overload and the impact of technology on culture. I found the laws of data smog particularly intriguing: The Laws of Data Smog Information, once rare and cherished like caviar, is now plentiful and taken for granted [...]
- the new influencers
Currently reading The New Influencers: a marketer’s guide to the new social media, by Paul Gillin. Having new influencers definitely changes how we do our marketing and advertising. While the ‘wisdom of the crowds’ helps people make better decisions, they sometimes make ‘colossal’ mistakes as well. Gillin focuses mostly on blogging and bloggers as opposed [...]
